Market Insights


Suburb Profile – Abbotsford

Long regarded as one of Melbourne’s most storied inner-city fringe suburbs, Abbotsford has quietly been undergoing a major urban transformation. With its unique riverside and sought-after inner-city location, this is the next chapter in one of Melbourne’s most remarkable locales.

Abbotsford’s industrial history has seen its character defined by waves of migration. Initially the home to countless English and Irish settlers, they were attracted by the opportunities provided by local factories and the easy access to the Melbourne CBD. This rich history, coupled with a location of 3km* from the Melbourne CBD, has made the suburb attractive to a new wave of demographics.

Woolworths Metro Abbotsford is strategically located in the booming Melbourne city fringe suburb of Abbotsford with a prominent 40 metre* frontage to Johnston Street.

Abbotsford is one of the most dynamic suburbs in the Yarra City Council and has recently undergone a significant period of gentrification which has seen a median house price increase of 55% from 2010 to 2018.

“The median house price in Abbotsford has more than doubled since 2010.”

Socio Economic Profile – City of Yarra

The City of Yarra has undergone significant gentrification over the past 5-10 years which has seen suburbs such as Richmond, Fitzroy, Collingwood and Cremorne grow in population and household income levels.

Residents in Abbotsford generally earn above average income levels, compared to greater Melbourne.”

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